The Challenge for wildlight

When we came on board, Wildlight was just 24,000 acres of timberland and an idea. The developers envisioned a community focused on active living, play and bringing the outdoors in – but everything from the name to the brand to an understanding of the target market had to be built from the ground up.

OUR approach

After extensive research and competitive analysis, we defined our target market and zeroed in on their wants, needs and desires. Our comprehensive strategic process uncovered the brand’s DNA, which is rooted in the warmth and hospitality of its geography – a region we introduced as the Florida Lowcountry.

We deployed an omnichannel activation for the brand that included video storytelling, a new website and a strategic mix of media and PR, along with the on-site Story Center. As part of our data-driven approach, we gleaned insights about where our buyers were coming from and what drove them to Wildlight. Using those insights, we tapped into the right market to serve up highly targeted personalized content to look-alike prospects, delivering quality leads to the sales funnel.

The Results

Even before a single home was built, Wildlight had double-digit reservations on homesites. Our videos were especially engaging to prospective buyers, reaching over 900,000 views with an average duration of over two minutes. Over half of all web traffic came from organic search. Most importantly, thanks to our data-driven marketing, we were able to deliver high-value prospects to home builders.

Builders are saying, “The people we are talking to are highly qualified; they are ready to buy because your targeted marketing and storytelling educate them.”