The Challenge for talus
Introduce a rarefied real estate opportunity for an ultra-high-net-worth audience in California’s Coachella Valley by building a compelling story, name, brand and suite of tools for use by the real estate sales team.
OUR APPROACH
Using our data-driven approach, we analyzed current owners in the Valley in order to identify key market behaviors and actions of people demonstrating real estate intent. We overlaid this data-led approach onto our storytelling, DNA and placemaking strategy to develop direct and on-property marketing communications, collateral and branded video content for social channels.
The result
The first phase of the project launched in 2022; it is completely reserved with a waitlist. As of this writing, Phase 2 is 67% reserved.