Strategy
Brand DNA and positioning
Whether launching a new brand or refreshing an existing one, our proprietary brand DNA and positioning methodology uncovers ownable and actionable insights. We distill the brand DNA into a resonant and marketable positioning, and together they become the foundation for all communications.
Qualitative and quantitative research
From in-depth interviews to focus groups to online surveys, our research modalities provide added insight and confidence about your audience’s perceptions and mindsets as well as help shape creative, messaging and activations.
Data analysis and audience insights
Our data-driven methodology gives us an incredibly thorough understanding of your current audience, including their online and offline behaviors. With access to tens of thousands of additional variables via the world’s largest databases, we overlay additional demographic and psychographic insights that help us tap into your audience’s motivations.
Data-led placemaking
We believe that placemaking starts with people. Our analysis examines both current and potential audiences and identifies demographic, psychographic, behavioral and lifestyle variables. All this insight guides the creation of “place” – the story and experience that will deliver on the audience’s needs and wants.
SEO audit, optimization and strategy
We evaluate the digital landscape that your brand occupies, exploring organic search patterns and identifying rankings gaps. From there, we develop data-driven content insights to enhance an existing website or inform a new one.