The CHALLENGE for The isles of collier preserve
Nestled in a pristine natural setting just minutes from Downtown Naples, The Isles of Collier Preserve is a community for those equally inspired by nature and luxury. Master developer Minto Communities tapped Overabove to find and capture that distinct target audience.
OUR approach
Elegant homes capture the coastal character of Old Naples and amenities include a resort-style pool and private restaurant. But the most unique aspect of The Isles of Collier Preserve is that over half of its 2,400 acres is dedicated to preserves and natural habitat, offering residents a network of trails, paths and waterways.
To target buyers who value the community’s offerings, we developed an ownable brand positioning and activated it using an omnichannel approach. Through big data analysis, we were able to gain valuable insights into our market and target lookalikes with budget-saving precision.
The Results
Between targeted data-driven activations and consistent fine tuning of messaging and creative to reflect what was resonating with buyers, we continually drove an increase in sales each year. In 2023, the community surpassed their sales goals by a record 69%. A limited inventory remains as the community is expected to sell out before the end of 2024.