Marketing
Big-data audience targeting & modeling
Our approach is people first, not channel first. Using a data-led methodology, we layer additional demographic and psychographic insights onto what we know about your audience, creating lookalike models to find new markets. This allows us to deploy efficient, agile marketing targeting those most likely to engage.
Paid traditional, OOH & digital advertising
The Overabove team includes strategists, designers and writers who pull brands through a variety of mediums and channels. We create strategic media plans and use the latest tools and technology to research, analyze, customize and maximize return on every media dollar. National, regional and local expertise, negotiation and strong relationships allow us to extend budgets and stay ahead of market changes.
Direct and 1:1 marketing
We drive efficiencies in direct response, database and loyalty marketing, using deep insights and powerful marketing tech. Leveraging data allows us to deliver more personalized, relevant and effective marketing messages to both loyal customers and “hand-raisers” in the market. Speaking with key audiences on a 1:1 basis eliminates wasteful spending and motivates quick consumer action.
Content, video & storytelling
Authentic content has the power to reinforce the unique story of a brand and create value for a discerning audience. Our talented team includes production and distribution experts, ensuring all video storytelling is visually compelling and strategically sound.
Naming & brand development
With a brand’s positioning as a roadmap, our team explores a variety of root concepts to develop names and visual identities that are memorable, distinct and a strong foundation for the brand’s creative expression.
Experiential and environmental marketing
From distinctive real estate sales centers to large-scale events for casino loyalists, we drive audiences to engage with brands in real-world environments. A mix of participatory and tangible tactics creates an authentic, more personal connection between our clients and their consumers.