THE CHALLENGE For Live!® Casino Hotels
The Live! ® brand is known for warm hospitality, thrilling entertainment and impeccable attention to detail. When their marketing team sought a partner to elevate their direct mail, Overabove paired design with strong strategy to get results. Ever since, we’ve become a trusted partner to the Live! ® brand, evolving their flagship location in Maryland and launching new destinations in Pittsburgh and Philadelphia.
OUR approach
Overabove is responsible for a wide variety of addressable media for all three properties, including direct mail, email and newsletter development.
We serve as the AOR for the Philadelphia property, managing the development of everything from OOH to on-property signage to events and promotions.
As experts in player loyalty, we’ve also helped develop, launch and promote Live! ® Rewards, a multi-tiered player loyalty program.
THE results
Our deep knowledge of the brand, the organization and Live! players means that communications are streamlined and organized across the portfolio, driving play and increasing marketing efficiencies as Live! experiences rapid growth in key markets.