The Challenge for caye chapel

Overabove deployed our big data-driven approach to analyze prospective buyers using the client’s existing database of leads. Using our identity resolution program, we developed a lookalike profile of the ideal buyer based on key demographic and psychographic variables that emerged in the database analysis. We used this profile as our guide in developing storytelling, brand DNA and placemaking strategy, centered thematically on the mysteries of the deep, to link to the island location and evoke a sense of both solitude and adventure for intrepid buyers. We developed direct and on-property marketing communications, collateral and branded video content for social channels that would appeal to (and reach) the target audience.