THE CHALLENGE FOR 1776® Community
Despite a unique offering the 1776® brand suffered from lack of awareness. They engaged Overabove to develop a targeted social media campaign to help drive followers to their movement.
OUR approach
We performed a detailed audit of existing social channels and combined that insight with deep knowledge of the ideal 1776® buyer to develop a robust social strategy, featuring both organic content and paid media. Using a platform-first mentality, all content was created to increase brand awareness, grow the audience and generate opportunities for engagement.
THE results
Within just three months, 1776® saw extraordinary growth in engagement on their social channels. Facebook followers increased by more than 2,000%, and Instagram followers by more than 1,500%.